Samsung Sports Experience

The social sports application aimed to revolutionize cross-device engagement among sports enthusiasts. With a comprehensive approach, the app provided access to a wealth of information, including detailed stats of past and recent games within the season, as well as all historical results. Beyond statistics, users could enjoy live streaming capabilities, bringing the thrill of the game to their fingertips. The integrated chat feature further enhanced the social aspect, enabling seamless communication among users, fostering a sense of community within the platform.

Sports by itself generates an incredible amount of data pre-game during and post-game that requires to be organized in a certain way for every sport but the goal for each discipline is the clarity and hierarchization of the most relevant information of the game, team or player. The first challenge was the ability to accommodate all data into the resolution given of the device that could be digested in a matter of seconds. This problem was not part of the TV experience, rather, the interaction with this device was limited, functionality had to be browsed and navigated using any remote control.

We found out during our research and user testing that navigating the system with the RC was an easy task, not many decisions to make other than d-pad and select, as long as the information and areas were accessible and legible to avoid user’s frustration. In fact, by adding the social aspect to the app was a positive feature to the challenges given, users were more interested to chat and bet with their friends while the game is on and checking the stats in-game.

Roll

Lead - UX / Visual / Motion / Production / Art Direction

UX Strategy


Part of my process is to define the interaction and in-app experience for have a guide and a top view of what is to be designed, for this app in particular I draw every possible screen and separate it by areas like Chat, FTU, Global Functionality, Games, and more with the intention to find out and verify that the amount of data to plug in had enough space to be displayed.

Light Theme

Dark Theme

TV Experience

Redlines Method Pre-Figma/Sketch


Before Figma and Sketch there were redlines…We developed a streamlined process that simplifies the generation and updating of redlines. This efficient method allowed us to keep track of all modifications and updates, ensuring that nothing got overlooked. By integrating this process into our workflow, we were able to seamlessly hand off finalized redlines to the engineering team for further implementation. This meticulous approach not only enhanced our design capabilities but also ensured a smooth transition from design to development, facilitating collaboration and efficiency across teams.